What exactly is Fragrance?

Learn all about our fragrances down below and why they are crucial
for your products!

What is fragrance?

Well, simply put, fragrance is any aroma used to make a product smell. Whether that smell is fruity, fresh, floral, or something entirely different varies from product to product. Anything you use that has a scent contains
fragrance of one kind or another. Fragrances can even be used to mask the smell of certain chemicals, like bleach and ammonia.

Why do we use them?

Out of all our five senses, our sense of smell has the strongest connection to our emotions. Incoming information about the scents around us is processed through our hippocampus and amygdala, two parts of our brain that trigger our feelings and memories. Because scent is so important to how we feel and remember the world around us, it’s no surprise that we’ve developed such an attachment to it. Throughout thousands of years of our existence, what was once used as a survival skill has become an integral aspect of how we shop.
Fragrance oils can bring a unique appeal to your products that drives sales and consumer connection. How you choose to scent your products can further develop your brand, increase appeal, and give you an edge on the competition. Many businesses and consumers alike don’t realize just how important fragrance is; by taking advantage of the emotions they evoke, you can bring your brand to the next level. Our quality fragrance oils are made with the utmost care and consideration for you and your business, whether you’re a small mom and pop shop or a large scale industrial operation. Here’s some of the many applications our fragrance oils can be used for…
  • – Soaps
  • – Bath and Body
  • – Candles
  • – Air Fresheners
  • – Aromatherapy
  • – Incense
  • – HI&I Cleaners
  • – Perfumes/Colognes
  • – Body Oils
  • – Masking Agents
  • – Home Care
  • – Atmospheric Effects
  • – And Much More!

Don’t see your product listed?

Reach out to us and let us know how we can make your perfect fragrance creation! Whatever your situation and unique challenges you face, we have solutions for you.
Aromatic Fragrances International creates over 30,000 different unique fragrances, all of which are tailored to fit your individual needs. Explore our webstore or reach out to start a custom project so you can start your fragrance journey with AFI today!