What are Carefree Fragrances?
Here at AFI, our goal is to create quality fragrances that bring real value to your products through the connection that consumers have with scent. Part of this goal is ensuring our fragrances not only smell good, but also perform well in every way possible. It’s one thing to create fragrances that smell good, but an entirely different ball game to do so in a way that suits the needs of every individual consumer.
Nowadays, fragrance houses face a great deal of scrutiny, as they haven’t always been the most clear about the practices and raw materials the industry uses. Numerous chemicals used to create fragrances have a reputation for causing potential harm to our bodies, whether that reputation is true or not. Although the international fragrance association, or IFRA, works alongside the Research Institute for Fragrance Materials to create guidelines for safe fragrance formulation and usage, we wanted to go further for our customers who desire better, cleaner scents. So we went above and beyond to create fragrances that weren’t just inline with IFRA guidelines, but performed exceptionally while still being entirely free of potentially harmful raw materials.